Free Small Business Marketing Articles

Think Outside the In-box

If you're worried about your marketing message getting lost in a deluge of e-mail or stuck in a spam filter, try a postcard instead.
It won't get filtered out, and your message gets directly to your prospect. In fact, a marketer at a Web domain registration company recently told me they're moving towards using more postal marketing, because their electronic messages are being overlooked.

Keep it Simple

Don't try anything too complicated; you only have a few seconds to get their attention. Instead, use the postcard to:

• have prospects call for more information
• offer a discount
• send tips to prospects
• offer a free report

Save Money on Printing and Postage

You can design them yourself or use existing designs from an online printer/mail service such as amazingmail or modernpostcard. The cards are full-color, and come in a variety of sizes. Since your order will be "ganged up" and produced at the same time as other mailers’ postcards, you’ll benefit from volume discounts on both printing and postage (even if your order is small).

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ABOUT THE AUTHOR

All articles are written by Jodi Kaplan, marketing expert and founder of KaplanCopy. Find out how you can transform ineffective marketing and unappealing Web sites into powerful marketing tools.

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