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How to Review a Website
(the Right Way)

website critique book cover

Right now, there are 301,00 people looking for a website review.

Readers and businesses just like you, who have put in a lot of time and effort into your websites, but aren't getting the results you want.

You get traffic, but no buyers. Your contact form is rarely filled out. And your sharing tools aren't clicked.

It's not your fault

You're not a marketing expert. That's not what you trained to do. It's not what makes you smile in the morning. You don't need a new degree, and you don't want to spend months learning a whole new career.

What you do need is a guide. A quick and easy checklist to review your website copy and design. A solution that doesn't take months to implement. And doesn't cost more than your monthly food bill.

Simple System Shows You How to Critique a Website

It's taken me hours of research and preparation to create this guide. If I helped you personally, I'd have to charge $300. But, because other people are buying this, I can charge much less. Only $17.

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Many people need months or years to figure this out. If you get this book, you'll get the answers you need in minutes. A simple system with action steps that get you the results you want.

An Easy Web Review Checklist

This 28-page website critique guide takes you step-by-step through common marketing, design, and navigation mistakes.

It includes an easy-to-follow checklist, as well as clear explanations of why your site isn't performing and how to fix it.

  • Does your web site confuse people? Find out how to tell. (p.3)
  • What your visitors are really looking for (p.4)
  • A simple way to get more contacts from your site (p.6)
  • What you should know about your clients before you start marketing (p.9)
  • The best (and worst) way to choose colors for your site (p. 14)
  • Where to send visitors when you run a marketing campaign (p. 19)
  • Who really owns your site (and why it matters) (p. 21)

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I've been doing design and marketing reviews for over 20 years (since before the web existed).

I didn't set out to become an expert in web design and copy, but it happened. I've even been asked to license my work.

What Others Say


Bob Poolebob poole photo
Author "Listen First – Sell Later"

Anyone designing a new website for themselves or a client should — no must use Jodi Kaplan's Instant Web Site Tool.

Its use will make your site sing like Pavarotti rather than sound like an auto-tuned, cookie cutter, pop singer.


Tom Bentleytom bentley photo
Freelance Writer, The Write Word

Great info and a sound and comprehensive list-nice job!


Bodo Albrecht bodo albrecht photo
CEO precious metals pharmaceutical startup

This is great...first a set of questions, then a couple short but concise paragraphs full of advice.


Rick Wilson, DMD
Dentist
rick wilson photo
This is the most intriguing and useful single document I've seen in months...

In particular, 'Do you say "I," and "me" a lot?' seems to be of paramount importance.

I have a collection of bookmarked dental websites and some are all about this. They simply don't work, they're old-style advertising patched onto new media.



JC Hewitt
Freelance Writerjchewitt

I enjoy your brevity and insight. I'm confident that I'll earn back the [money] I sent you at least a few hundred times over.


Backwards and Forwards Guarantee

Here's how it works. Buy the checklist. If you decide you don't find it useful, I'll refund your money.

All you have to do is ask— and forward the website review checklist to someone you think can use it.

Let me know why, and I'll improve it for the next version or suggest other people or resources that may help.

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P.S. Just think, you can transform your business for less than two lattes.

P.P.S. With the backwards and forwards guarantee, you can't lose.