Small Business Marketing Tools

Marketing and PR

PR Newswire Now that you've got your press release, here's a service that will send it for you.

Google Analytics This free tool delivers easy-to-understand reports that detail the number of clicks your site receives, which pages visitors look at, and how long they spend doing it. It also integrates with your AdWords campaign, so you can improve ROI and turn more visitors into buyers.

Free Business Magazines

eWeek magazine	CRM magazine	Website magazine	Target Marketing magazine
Spend your enterprise dollars wisely. Get news and reviews on storage, data security, and suggestions for implementing the best e-commerce solutions.	Find (and keep) profitable customers, generate loyalty and reduce business costs.	Tips for optimizing your press releases, creating better podcasts, and mastering local online search.	Improve your e-commerce strategies and get better results from your e-mail marketing.

Web Sites

Web Hosting

Host Gator This is the Web host KaplanCopy uses. I like them so much, I signed up to be an affiiliate. They're very helpful and have responded promptly to every question I've had. They even fixed a broken Web script I had uploaded (and did it the same day!).

Free or Low-Cost Web Site Design Software and Tools

NVU Web design software (Windows, Mac, or Linux)

PageSpinner web design software (Mac only)

Web Color Combinations Trying to design your own site, or give your Web designer direction? Try this free site that lets you pick Web colors that work together. The swatches include the Web color information so you can reproduce the looks you like best.

HTML code checker An HTML validation tool that will check your code, ensure you comply with Web standards, and find any errors.

HTML help Stuck on how to create smart quotes, special characters, or an indent? This site has tutorials, cheat sheets, and more.

Free Web Design Templates

If your budget is really tight, try a free Web site template. Just download a template get a well-designed site instantly. Just remember, you may not have permission to change it, and may also have to include a visible link back or credit to the designer.

Free Site Templates

Instant Coffee Web Templates

Free Advice for Small Businesses and Start-ups

CCH Business Toolkit A comprehensive guide that will take you through every step of planning, starting, and running your new business. "Ask Alice!" columns offer advice on managing your accounting, insurance, marketing, taxes, and other critical business functions.

Small Office/Home Office This site is geared specifically to small/home office business owners. It offers information on technology, marketing, choosing a legal structure (DBA/ LLC, etc.) as well as coupons and discounts.

Small Business Administration Information on government regulations, financing options, loan requirements, and business plans.