For years we've been doing the same old, same old, and getting diminishing returns. With only one day's notice, you produced a flyer for our Annual Goods and Services Auction that pleased everyone! In an organization of volunteers where everyone has strong opinions, that was not an easy task.
You knew immediately that our fliers were pointed at ourselves - instead of our donors. You realized that the letter we had written...had too much about what Hadassah does and not enough about why our donors care so much about that work. — Karen Everett, President, Westchester Region of Hadassah
AVdrive first hired Ms. Kaplan to write copy for our Web site...We were so pleased with her work, that we retained her to write our presentation/promotional materials. She demonstrated ability for innovative thinking and we can trust her to finish her projects in a timely manner and on budget. She was instrumental in clarifying our new business thinking.
—Ricardo Smith-Hoffman, Principal, AVdrive, Inc.
The work was done both expeditiously and well, with excellent suggestions from you as to how to improve the final product – and all at a very reasonable cost.— Theodore Thomte, President, Exeter Consulting Group, Inc.
Thank you for taking us where angels feared to tread. We'd never done any outside marketing before. Thanks for taking us into the 21st century!— Assistant Director, Executive Programs, international business research and conference organization
We hired Jodi Kaplan, of KaplanCopy, to promote IAB's Interactive Advertising World and awards show. In short order, she created a marketing plan and e-mail schedule, wrote copy for numerous e-mails, banner ads, and newsletter ads promoting both events, and worked out barter arrangements with newsletter and list owners...
Thanks to Jodi's efforts, registration far exceeded our original budget estimates [budgeted attendance of 1,500; actual attendance of 2,418].
The IAB, the event sponsors, and the exhibitors were all delighted with the results and we highly recommend using Jodi.— Sheryl Draizen, SVP, General Manager, Interactive Advertising Bureau
Want Personal Attention?
Send me a quick email and tell me what's frustrating you about your marketing. Or, call me at 212-628-9809.