KaplanCopy logoyellow rule

Home

Free Advice

Free Marketing Articles
10-Second Marketing Ideas
Quick Tips Newsletter Archives
Fix Your Broken Marketing blog

Work With Me

Marketing Review
Copy Analysis
Email Review
Web Site Critique

Fresh Start
Copywriting
Marketing Quick Start
Business Rocket Launch
Maximum Performance

Results

Results I Get
Rave Reviews

About

Why I'm Here
Contact KaplanCopy
red rule

Instant Marketing Ideas

Great Advice (in Just Two Sentences)

  1. Does it pass the "mom" test? If your mom can't understand your marketing message, your prospects may not either.
  2. Running an ad? Do it more than once; repetition increases credibility.
  3. Working on a weekend? Schedule your e-mails for late Monday (after the early morning rush) so they don't get overlooked (thanks to NY Enterprise Report for this one)
  4. Alternate e-mail and postal campaigns. You have a better chance of getting your prospects' attention.
  5. Offering a free report or white paper? Start the title with a number (e.g., 10 Ways to Protect Your Network from Viruses).
  6. Flash is fine for online ads or demos, but not your home page. Your customers and prospects want help and information fast — don't slow them down.
  7. Sending an e-newsletter to your clients or prospects? Include a physical address, as well as an unsubscribe link, so that you comply with CAN-SPAM.
  8. The list you use represents a significant percentage of your response. Choose a list that's effective, not one that's cheap.
  9. Your in-house list (current customers, prospects, newsletter readers, etc.) is your best source of repeat business. Keep it up-to-date and take steps to make it grow.
  10. Lists are like fish; the older they are the more they stink. If you use a list you bought two years ago, you're wasting your time and your money.
  11. Type size (and color) matter. Seven point blue type on a blue background is hard to read and frustrates your customers.
  12. Highlight your success stories. Post before and after results (or testimonials) from satisfied customers on your Web site.
  13. Typos do matter. There's a big difference between "Fish to Die For" and "Fish to Die From"!
  14. Don't use your home page as a landing page. Instead, send visitors to a specially constructed page that showcases your offer and repeats your call to action.
  15. Match the promotional copy and appearance of your landing pages to your marketing emails. It strengthens the message that persuaded the reader to click your link.
  16. Register your domain in your company's name, not a web developer or designer. In the event of a dispute, the ownership will be clear.
  17. Own your own code. Keep a copy of your Web site on a disk or backed up on your own computer so you're not out of luck if your designer leaves town, sells their business, or isn't responsive.
  18. What do you do? Make sure your site says so in the first paragraph, not the third or fourth.
  19. Update your site regularly. You'll rank higher in search engines.
  20. Check for broken links. When you find one, fix it.
  21. Use free marketing tools to promote your business. Spend money wisely, not on one big splash.
Free
Small Business
Marketing Guide

Get more free advice on marketing your small business.

Plus, a new "Quick Tips" newsletter every month.

Click here to learn more or sign up below to get it now.

First Name:
Email:

Privacy Policy: We will never rent, swap, or sell your email.





Home | Marketing Articles | 10-Second Marketing Ideas | Quick Tips Newsletter Archives | Fix Your Broken Marketing blog | Copy Makeover | Email Review | Web Site Critique | Copywriting | Marketing Help | Marketing Quick Start | Business Rocket Boost | Maximum Performance Plan | Why I'm Here | Results I Get | Rave Reviews | Contact KaplanCopy |